Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

Ram Truck Announces New Entry-Level 1500 HEMI V8, Still to Decide on Name

In a somewhat strange move, the Chrysler Group's Ram Truck division announced today that it would launch a new entry-level version of its 1500 pickup truck equipped with a standard HEMI V8 engine, but it has yet to decide on the vehicle's name. According to the company, the new model is currently known under the code name “Adventurer".

The Detroit firm said the new model borrows the formula of the 2011 Ram Tradesman and is aimed at "first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own."

The unnamed new Ram 1500 will come equipped with a 5.7-liter HEMI V8 engine delivering 390 horsepower and 407 lb.-ft. of torque as standard. It will be offered in a monochromatic paint scheme featuring a body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts.

Other standard features include fog lamps, 20-inch aluminum wheels with locking lug nuts, a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors, a 160-amp alternator, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, and front and rear stabilizer bars.

Inside, Ram's new pickup truck model get a heavy-duty vinyl 40/20/40 split-bench seat, air conditioning, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices and automatic headlamps.

The standard list of safety features include front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes and electronic stability control.

Ram said that buyers will also be able to choose from a variety of options ranging from Mopar chrome tubular side steps to a Sirius Satellite Radio.

“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”

The new truck will come as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. Sales will begin in the second quarter of the year with prices starting from 23,830, including $975 destination charge.

Read All About it: Lancia's Geneva Motor Show Debuts in Detail

*The above photo is a Carscoop illustration

We've been hearing a lot of rumors and speculations for the past few months about Lancia's future product portfolio as well as which of these new models could make their world premiere at the Geneva International Motor Show on March 1. Carscoop has now learned final details of Lancia's plans for the Swiss Salon and can confirm that, aside from the 2012 Ypsilon we've already told you about, the Italian automaker will slip the covers off six more production and concept cars.

Without further ado, these are the Lancia models that will make their first public appearance in Geneva next month: the new Thema flagship sedan based on the Chrysler 300; the Grand Voyager minivan based on the Chrysler Town & Country / Dodge Grand Voyager; the Flavia sedan and convertible concepts based on the respective versions of the Chrysler 200; and finally, the subtly revised 2012MY Delta with a new grille plus trim and engine updates.

Some additional information we found out is that the new rear-wheel drive Thema will reach European showrooms this fall with a choice of two engines including Chrysler's V6 Pentastar and a 3.0-liter V6 turbo diesel in two states of tune, while the Flavia concept sedan and cabriolet models may be available in production form as early as the beginning of 2012.

As you can see, Fiat and Chrysler Group CEO Sergio Marchionne's plans to create a single brand lineup with certain market differentiations for Lancia and Chrysler are going full speed ahead, but only time will tell if these efforts -at least in this first implementation- prove to be successful, especially with European consumers.

New Lancia Thema: Chrysler 300's European Alter Ego Officially Revealed

You may find it hard to believe, but what you're looking at here is not one of Carscoop's photoshops but the first official photo of the new Chrysler 300-based Lancia Thema saloon, which will receive its grand premiere at the Geneva Motor Show on March 1. The new Thema marks the beginning of consolidation of the product portfolios of the Lancia and Chrysler brands, and will continue with models in other segments.

Here's how Lancia describes the Thema: "The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative."

If you're familiar with the new 2011 Chrysler 300, there's not much to say about the Thema other than it gets Lancia badging, restyled lower air inlets and fog lamp surrounds on the front bumper, Poltrona Frau leather interiors and probably the most interesting part, a new 3.0-liter V6 turbo diesel supplied by Italian manufacturer VM and some suspension revisions.

The V6 oil-burner is Euro 5 compliant and will be offered in two states of tune, delivering 190HP and 224HP with 550Nm of peak torque, respectively. Both versions of the diesel engine come fitted with a 5-speed automatic gearbox as standard.

The Thema will also be offered with the Chrysler 300's base 3.6-liter Pentastar V6 gasoline engine producing 292 HP at 6400 rpm and maximum torque of 353 Nm at 4800 rpm. Power is sent to the rear-wheels through an 8-speed automatic transmission, with the Thema said to be capable of a top speed of 230 km/h (143 mph) and acceleration from 0 to 100 km/h (62 mph) in 7.2 seconds. Lancia's flagship model returns a combined fuel consumption of 8.3 lt/100km (28.3 mpg) with CO2 emissions of 199 g/km. A hybrid variant is also in the works and could be revealed as early as late 2012.

The rear-wheel drive sedan will go on sale in all European dealerships from October with two available two trim levels - Gold and Platinum.